Purly X

Purly Yours.

Purly X (pronounced purely) is a curated shop, featuring the best products for rituals and scenarios such as game night, date night, self care, etc. We created a luxurious yet approachable and modern look through use of a dark palette and a rounder geometric sans serif. The “X” was at the foundation of the brand both in layout and marketing; the former using a grid to create asymmetrical formations as an abstraction of the four ends of an X; the latter using “Purly X” followed by a scenario or ritual in copy.



Brand Strategy