Sonder Yarn Co.
Knit your story.
Sonder Yarn Co. is an independent company offering hand-dyed and bespoke yarns, kits, and patterns, located in Montreal, Canada. The name is inspired by the definition found in “The Dictionary of Obscure Sorrows”: the realization that each random passerby is living a life as vivid and complex as your own. We developed a modern, clean, and most importantly, functional visual language for Sonder Yarn Co. It was very important that the product blends were communicated clearly and consistently, which in turn helped drive the brand’s aesthetic direction.