Tasty recipes rooted in family.
Frankie’s Organic is a family-owned snack brand that creates flavourful products using using nutrient-rich ingredients like sprouted quinoa and sprouted rice. It was important that new their packaging and overall brand tone look tasty, on top of being delicious and healthy. Instead of using the photo of Grandpa Frankie, we opted to turn him into a fun character, retaining the family history yet with a refreshing energetic look. The simpler illustration-based packaging is more digestible and stands out in a retail environment.