Finish The Outfit was created to inspire people to wear their personality and be unique, with an extensive selection of fun and playful athleisurewear. After many years, the original logo and look no longer represented the modern Finish The Outfit. We were mandated to develop a rebrand that would better represent the brand’s personality and tone, including the e-commerce platform itself. We opted for a sportier approach with a sans serif that had a bit more personality and quirkiness.